Okay, where to start, first let me apologize for my poor writing and grammar.
The last 15 months have been very difficult for me personally with family and
personal problems, this has filtered into my business life and has had some
negative effects on the company.
#1- AccuFLEX is not going out of business., we are experiencing some "pains"
where we have been carrying too many inventory items, and cash flow is not
always at its best, this has caused some delivery hiccups and we plan to solve
this issue by cutting down the product sku's and eliminating some of the older
shafts models, even being they may still be popular and are great shafts, we
have become "fat" with too many shaft choices, this will be slimmed down for
this 2008 season and beyond.
We are a small component company that has saw tremendous growth over the last
several years with great products that have proved themselves on all major
stages, we first were welcomed to the scene by dominating the Long Drive
championships (we are still the winningest shaft by far), we have 25 PGA Tour
wins including 3 Major Championships, these accomplishments not to mention tech
awards, product awards, and more, that speak volumes for the quality and
performance of AccuFLEX shafts. Well we are always looking to do more and I
believe we tried to grow too quick by throwing lots of money at the major
professional tours including the PGA, this is an expensive investment and with
little support from the major OEM‘s (because we were not properly prepared to
capitalize on this success with these larger companies) the amount of money
spent versus the amount of sales started to become unbalanced quickly, in short
being a business with no investors, no real debt, no credit lines, just being
boot strapped from the ground up, we were running out of money to operate and
grow on other fronts of the business, so the PGA tour sucked part of the vibrant
life we experience in “old fashioned“ areas of the company, these are what we
have realized, get back to our roots, produce a great product, sell at a
reasonable price, give great customer service and support, and the rest will
take care of itself.
#2- Owners club, this has been somewhat of a nightmare since early in its
inception, the concept is great but I take 100% blame in not seeing this program
further along. For the initial $12.95 (which included the priority shipping) I
believe the value for initial investment was fully realized with the welcome
package, however the extras and add-ons that most members were anticipating were
very limited, so for this we need to fix. I propose to fix this by giving away
an exclusive Owners Club shaft FREE to all existing members at no charge for the
shaft, this will become a reality sometime in late spring/early summer. In
addition we are compiling a Prototype/close out list of shafts that will be
offered to members for purchase as originally talked about as a member perk. In
moving forward we will have the ability to communicate with the members in real
time and send updates of industry happenings specific to AccuFLEX, as well as
emailing offers for members only to purchase closeouts and rare shafts, as well
as being new product testers.
#3- We have changed personnel, the disconnect of our sales force being on the
west coast while the headquarters are on the east coast made for at times not
the best customer experience, while our sales staff had the best technology for
communication and did the best they could, having the phone calls and sales
staff in house where the product is shipped from and the factory/warehouse is
located, I believe is essential in keeping a better "connection" with the
customer to deliver real time answers and make the experience overall better. We
currently will be handling all sales calls and orders. etc.. totally "in house"
your sales associate will be changing you will be dealing with Jamie or myself
directly toll free 704.349.4099 orders@accuflexgolf.com
The logistics are much better, there will be some "re-learning" some information
with some accounts, but we look forward to serving you better with the staff
being "in house".
#4- Not being in some major component catalogs, it seems
the breathe of doom is breathed upon a company if they are not in one of the
major component catalogs, well we worked very hard to be included into these
catalogs early on and have had a good run, the fact of the matter is, the cost
in “advertising” in these catalogs does not make financial sense as it becomes a
“wash” by years end when the exorbitant cost to advertise versus the amount of
sales does not mesh.
I welcome any comments and questions, you can email them to me directly at
accuflexgolf@yahoo.com I apologize for my lack of communication over the past 12
months and for being hard to reach, I am working on getting back into the swing
of things and looking at taking AccuFLEX even further in the future. I
appreciate all of the past support and I look forward to continued future
support as we move forward and look to improve and only do better.
Sincerely and Humbly,
Jody Baucom
President, AccuFLEX Golf Shafts